HomeMy WebLinkAboutAgenda - Agenda Packets - Regular Meeting 6/21/2011-50t IN FAV ITION: Li NEUT Name: Representing: Address: City: Telephone No: '76 REQUEST TO SPEAK CITY COUNCIL AGENDA ITEM#:a_ 0 SUBJECT: Do rt.6/Le. DATE: -2A-1( Individual speakers wishing to address an agenda item are requested to complete this card. Although you are not required to complete this card, the information will assist the City in addressing the issue(s) you raise. Individual speakers are limited to three minutes for their presentation. Organized presentations with more than one speaker are limited to 15 minutes, at the discretion of the Mayor and Council. When speaking, be brief, stay on the subject. The Mayor will call you to speak at the appropriate time. Please make your presentation from the microphone. HAND SPEAKER SLIPS TO THE CITY CLERK PRIOR TO THE START OF THE MEETING.
IN FAVOR: El NEUTRAL: El DATE: Telephone No: City: REQUEST TO SPEAK CITY COUNCIL PpENDA ITEM#: ) SUBJECT: IN OPPOSITION: CI Name: K65 S r Representing: AC/ ta0 of7frsoe z)f Addres 2i 1it' PIC/ ft en_ Individual speakers wishing to address an agenda item are requested to complete this card. Although you are not required to complete this card, the information will assist the City in addressing the issue(s) you raise. Individual speakers are limited to three minutes for their presentation. Organized presentations with more than one speaker are limited to 15 minutes, at the discretion of the Mayor and Council. When speaking, be brief, stay on the subject. The Mayor will call you to speak at the appropriate time. Please make your presentation from the microphone. HAND SPEAKER SLIPS TO THE CITY CLERK PRIOR TO THE START OF THE MEETING.
CITY COUN IL AGE DATE: 7 / IN FAVOR: 0 Name: Repr Address: City: REQUEST TO SP DA ITEM#: 6 SUBJECT: NEUTRAL: 0 Telephone No A IN OPPOSITION: 0 z 76. Individual spekyts wishing to address an agenda item are requested to complete this card. Although you are not required to complete this card, the information will assist the City in addressing the issue(s) you raise. Individual speakers are limited to three minutes for their presentation. Organized presentations with more than one speaker are limited to 15 minutes, at the discretion of the Mayor and Council. When speaking, be brief, stay on the subject. The Mayor will call you to speak at the appropriate time. Please make your presentation from the microphone. HAND SPEAKER SLIPS TO THE CITY CLERK PRIOR TO THE START OF THE MEETING.
A PROFILE OF TODAY'S 1111W Iltsdays Demi Countflry • KPLIN KPLM P.O. Box 1825 AM SPRINGS CA 92263 760-320-4550 DE POPULATION OF AREAS COVERED IS OVER 1 2 MINION WINMEIN106,COM SURPRISED. THE COUNTRY MUSIC AUDIENCE IS NOT WHAT YOU MAY HAVE THOUGHT IT WAS. IT IS, IN FACT, A POWERFUL GROUP OF CONSUMERS YOU NEED TO REACH WITH YOUR IMPORTANT MF55414ES! Bost Cosamtry • ICIMPA Today's Bost Country • KPLA1 PRINCIPAL LISTENING AREA WOO Ito mats ti lbw & fin Riverside • Temecula San Bernardino • Redlands Moreno Valley • Banning • Rancho California • Beaumont * Hemet • Escondido • Palm Springs *Cathedral City • Rancho Mirage • Palm Desert • Indian Wells • Lataa rj • Coachella • Joshua Tree • Yucca Valley • Twentynine Palms • Desert Hot Springs • Thousand Palms •Bermuda Dunes • Mexicali • El Centro • Brawley • Desert Center
Pete Car (4 Golf & T .11.S. POPULARON COUNTRY LISIENERS 19.5% 78.3% UNLIKE OTHER RADII FORMATS WHICH PROGRAM AGAINST TIGHT DEMOGRAPHI• SEGMENT, THE DISTRIBUTION LISTENERS MOST ATCHES THAT OF POPU TION WITH GENDER MEDIAN AGE OF 39 MEDIAN AGE COACHELLA VALLEY ALSO 39 YEARS OL COUNTRY RADIO AINS DOMINANT AMONG YOUNG ADUL WHO ATTEND COLLE AND ENTER PROFESSIONAL OR MANAGERIAL CAREER A PPROXAMATELY 75% OF THE KPLAII COUNTRY LISTNERS HAVE DONATED OVER 1,000,000 To THE CHILDRENS VARIETY CLUB OF THE DESERT ON THE KPLM RADIOTHON THE COACHELLA VALLEY IS HOST TO ONE OF THE LEADING COUNTRY MUSIC FESTIVALS IN III1CCALLUM COUNTRY SERIES HAS SOLD OUT EVERY YEAR UPPER INCOME HOME OWNERS AS EFFECTIVELY AS ANY OTHER COU MUSK IS TO AY'S NOM? FORMAT THE FCL IING GRAPHS PRONE A 13ETER UNDERSTANDIN OF WHAT IS CURRENTLY HAPPENING IN THE WORLD OF WIRY MUSIC AND RIGHT HERE IN THE COACHELLA VALLEY At The Jackalope Ranch, like all of the Kaiser Group Restaurants, we rely on great food and great service to keep our patrons coming back, btli But we rely on The Big 106 to get them here in the first place! anck COUNTRY LISTENERS jackalope PETE CARLSON'S GOLF & TENNIS IS WELL KNOWN HERE IN THE VALLEY, BUT WHEN WE WANT TO ATTRACT CONSUMERS TO SPECIAL EVENTS., SALE; AND DEMO DAYS, IT'S KPLm THAT BRINGS 'EM IN WE'VE HAD GREAT SUCCESS USING THE BIG 106! When you're the #1 Dealer in the market, the competition is always stiff, that's why we use KPLM to let our potential buyers know what we have to offer. The Big 106 never fails to deliver their listeners to _ 1 SELLING DEALER IN COACHELLA VALLEY our lot! When I pay my bills every month, there's one check that! enjoy signing, the one that write to KPLM. I know F.-- how hard they work for us, and I know that The Big 106 consistently drives their audience into our restaurant! rr/ce 195z:s 1::?HZEILZYlk Boni U. S. POPULATION COUNTRY RADIO REACHE ;11:-DP I i 1/; J.,1\-77
445 EAST FLORIDA AVENUE • HEMET, CALIFORNIA 92543 • (951)765-2301
From the Office
Of the
CITY MANAGER
Brian Nakamura
June 20, 2011
Ms. Sharon Paisley
Economic Development Manager
City of San Jacinto
595 S. San Jacinto Avenue
San Jacinto, CA 92583
RE: Enterprise Zone Project
Dear Ms. Paisley,
Thank you for the information regarding San Jacinto's interest in pursuing Enterprise Zone
designation from the State of California to forward economic development and job creation
incentives for Valley businesses and residents. The City of Hemet shares your interest and
ambition in this effort and others that may result in new job opportunities for Valley residents
and economic incentives and assistance to our valued businesses.
While I am unable to commit any resources prior to consideration of this initiative by our
Council, we would like to know what direction you receive from your Council on June 21, 2011
and we will brief the Hemet Council about the opportunity to partner with San Jacinto and the
County of Riverside in this sincere and timely effort to improve the economy of the Valley.
Please feel free to contact me at anytime and continue to correspond with John Jansons as
progress occurs on this effort.
Sincerely Yours,
cc: City Council
John Jansons
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FY 2011-12 BUDGET MESSAGE
INTRODUCTION
I am pleased to present the Fiscal Year 2011-12 Proposed Budget to the City Council and to
the community. The purpose of this budget message is to identify important conditions
affecting the City's finances and to summarize significant changes to the budget from the
previous year. The proposed budget recommended to the City Council is summarized by the
general categories below:
Budget Category
General Fund Operating
LLPD#2
Other Special Districts
Redevelopment Agency
Special Revenue Funds
Enterprise Funds
Debt Service Funds
Internal Service Funds
Other Funds
Subtotal
All Capital Projects
Total Budget
FY 11/12 Budget
$13,674,269
5,925,981
3,582,401
3,406,166
2,251,540
6,900,208
7,834,344
599,988
620,618
$44,795,515
29,839,034
$74,634,549
The City's budget is comprised of various independent funds that have legally restricted
revenues and expenses except for the General Fund. General Fund expenditures are
restricted by policy and not by legal mandates. Several of the more prominent funds are
specifically reviewed in this budget message.
The City Council has implemented a best management practice of utilizing a two-year budget
cycle. In the first year of the cycle staff re-budgets and justifies all expenditures, which is how
the FY 2010-11 budget was developed. Then in the second year (FY 2010 11 2011 -12), the
budget is a roll over of the base budget with an adjustment for inflation. Typically, in the
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second year, the City Council considers only significant budget policy issues and new capital
projects.
However, considering the continued weak economy, reductions have once again been made
for the upcoming fiscal year in an attempt to "weather the storm" and minimize the impact to
the City. Two vacant positions in Public Works will be kept open for the entire year, while the
vacant Assistant City Manager and Finance Director positions will be kept open for at least half
of the year. These vacant positions result in a savings of almost $475,000 in salary and
benefits across all funds, with $300,000 being relieved from the General Fund. Meanwhile,
staff continues to look for ways to minimize expenditures and stimulate revenues, while also
dealing with being understaffed.
Despite the current state of the economy, the City Council believes the key to the City's
recovery is through spurring development and increasing "tourism." To that end, funding has
been increased to assist in the development of the Gateway Project area and make the
Downtown area attractive to businesses and residents, as well as funding certain cultural
events such as the Ramona Pageant and creating the Potato Festival.
Financial Outlook
At the State level, California continues to operate at a deficit. At this writing, the estimated
State deficit is $9.6 billion, and certainly the State will not be able to balance its budget without
significant changes in both revenues and expenditures. As always, the State has looked to the
counties and cities to balance its budget, and as a result the City forwarded $1,887,430 in May
2010 and $388,000588 in May 2011 of Redevelopment funds to the State. For FY 2011-12,
the Governor wants to eliminate Redevelopment Agencies altogether.
At the local level, the housing slump has continued and commercial activity has all but
stopped. However, there is some planning activity as developers continue to process projects
for entitlements. In addition, due to the prolonged economic slump, all significant revenue
sources have declined since FY 08-09. Property taxes declined approximately 36 percent,
Vehicle License Fees are down about 36 percent, and sales taxes have declined by about 8
percent. Development services fees are also only a fraction of what they were in FY 06/07.
PROPOSED GENERAL FUND BUDGET
The General Fund operating budget is divided into three major components, which are general
government services, development services, and the capital budget.
The general government services component of the General Fund operating budget is
funded by recurring revenue and, if needed, by reserves. FY 2010-11 will see expenditures
outpace revenues as has been the case since FY 2010-11. The gap between revenues and
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expenditures is estimated at $1,052,000. The gap is the result of increase in certain
categories (especially Public Safety) and the continued erosion of revenues as noted above.
Beginning with the FY 2006-07 budget, development services (planning, building, and
engineering functions) were separately distinguished from general government services (public
safety and administration) because development-processing fees typically fund those
particular functions. Since some fees are collected for services that may continue or may be
fully provided in a following fiscal year, a separate development services reserve was
established in order to fund those future services. Over the past couple of years, transfers
from development services were necessary in order to cover ongoing expenses. Due to the
slow economy, it will be necessary to again transfer funds from the development services
reserve. At the end of FY 2010-11, the remaining development services fund balance will be
approximately $787,000.
The third component is the General Fund capital budget, which is available to fund one-time
capital projects from a designated capital reserve in the General Fund. The FY 2010 11 2011-
12 budget proposes to spend $2.1 1.6M (net of contributions) of the designated capital reserve
on capital projects. At the close of FY 2010-11, the remaining capital reserve fund balance
will be approximately $11.2M.
General Fund Budciet Issues
Staff is proposing to freeze certain unfilled positions for the fiscal year, one in the Parks
department and one in the Streets department. 1-n—ad-ctition, Staff is proposing freezing the
Assistant City Manager and Finance Director positions for at least half of the year. In addition,
staff currently works a 38-hour week, which results in a 5% savings in compensation and
related benefits, as the budget is prepared based on a 40-hour week. These planned savings
result in approximately $2-78188,000 in salaries and $1-9-7112,000 of benefits saved for the
General Fund alone. Personnel costs have held steady over projected FY 2010-11, but there
are minor increases primarily due to merit increases and slight changes in benefit rates.
The proposed FY 2011-12 budget includes an increase in Public Safety spending by
approximately $1M 413,000 over FY 2010-11 projected expenditures. The Police increase of
$345,000 is primarily related to a projected 3 percent increase in personnel costs ($760 7000
about $192,000) being passed on by the County to contract cities, as well as $168,000
increase in booking fees as a result of a portion of the State sales tax expiring. The Fire
increase of $23-768,000 over the FY 2010-11 projected expenditures is primarily a factor of
cost control over the contract, as the contract cost for 2011-12 is only 1.8 2.5 percent higher
($5134,000) than what was budgeted for 2010-11.
Therefore, the proposed increase over FY 2010-11 projected non-CIP expenditures is
$606,000. The increase can be broken down as $470413,000 for Public Safety, $262292,000
JAN
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for increased funding for special events and non-departmental consultants, and all other
departments combining for a net decrease of about $42699,000.
General Fund Reserves
The city has three primary General Fund Reserves:
Contingency Reserve
Development Services Reserve
Capital Projects Reserve
The City Council has stipulated that there will be a Contingency Reserve of a minimum of 15%
of the General Fund budget. After that is accomplished, the Development Services Reserve is
adjusted either up or down based on revenues, and the remaining fund balance, if any, is
placed into the Capital Projects Reserve.
The projected 2011-12 year-end fund balance is $12.8M, which includes $8.7M in non-
contingency and non-Development Services reserves. The projected 2011-12 year-end
Contingency Reserve fund balance is $3.6M, which is almost 29% of the proposed General
Fund operations budget. In addition, because development services fees have continued to
decrease, I am recommending that we transfer $707,000 from the Development Services
Reserve to balance that portion of the budget, the sole purpose for which that reserve was
established. The projected 2011-12 year-end balance of the Development Services Reserve
fund is $0, fully expended.
SPECIAL DISTRICTS FUNDS
The City funds several specific programs with assessment or community facilities districts.
These ongoing maintenance and operation districts finance portions of Public Safety, sewer lift
stations, street lighting, parkways and medians, and local street pavement maintenance. The
table below illustrates the proposed Special Districts expenditures for FY 2011-12.
SPECIAL DISTRICTS
CFD 2003-1 Public Safety — Police
and Fire Operations
$2,683,069
AD 2003-1 Street Maintenance $ 254,332
LLPD#1 Lighting and Landscape
Maintenance
$ 645,000
LLPD#2 Lighting and Landscape
Maintenance
$5,925,981
TOTAL $9,508,382
iv
AN
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ENTERPRISE FUNDS
The Enterprise Funds consist of three separate funds for the City's municipal water system,
sewer collection system, and the franchised solid waste enterprise. City staff operates and
maintains both water and sewer systems, for which rates are collected from our utility users.
The City Council previously approved both Water Master Plan and Sewer Master Plan
updates. In addition to referencing recommended future improvement projects, the study
included a financial analysis of both funds. The Water and Sewer Funds experienced several
years of deficits until the master plans recommended a strategy for incrementally increasing
both sewer and water rates over a few years. These recommendations have returned both
funds to positive cash positions and will ultimately provide funding for needed capital
improvements.
REDEVELOPMENT AGENCY FUNDS
The Redevelopment Agency (RDA) receives almost all of its funding from property tax
increment. The RDA has projected revenues of $5,988,000 and recommended expenditures
of $17,664,000 for FY 2011-12. Projected expenditures are higher in the coming year due to
available fund balance and anticipating future revenues, and that capital projects are budgeted
as being completed in the next fiscal year, although it is not likely. The expenditures include
debt service on bonds, pass through payments to other governments and districts, downtown
improvement program, down payment assistance program, residential rehabilitation, senior
home repair program, and various capital projects. The tax increment is estimated to trend
downward following the reduction in overall assessed valuation in FY 2010-11.
In addition, the Governor and a majority of the State Legislature seem to be in favor of
eliminating or seriously restricting the powers of Redevelopment Agencies. Just this week, two
bills were passed that eliminated Redevelopment Agencies and required certain payments for
Agencies to be made to remain in existence. However, it is not yet clear whether the Governor
will actually sign these bills into law, or whether they will stand up in court. For now, the City's
FY 2011-12 Budget has been prepared as if these bills had not been passed.
MEASURE A FUND
The Measure A Fund is used to account for the receipt and disbursement of the City's share of
the county-wide half-cent sales tax, which is specifically allocated for transportation-related
projects pursuant to legislation passed by Riverside County voters. The annual revenue from
the fund is estimated to be $992,000 in FY 2011-12.
CAPITAL PROJECTS
Proposed and carry-over capital projects for FY 2011-12 were presented to the City Council
during the Budget Workshops, and will also be presented again at a future Council meeting.
SUMMARY
The proposed budget is oriented to maintaining existing service levels, particularly in Public
Safety and Public Works. This includes addressing service demands, maintaining minimal
service levels in development services, and building the City's infrastructure to support the
growth.
It is important to note that over the past five years while the City has grown significantly,
staffing has been reduced. In 2006-07, the City had a complement of 69.3 staff members.
Conversely, for 2011-12 the proposed complement of staff is 57.9. In FY 2006-07, population
was approximately 31,280; whereas, the 2010 Census indicated that the City's population at
44,199. Thus, the City is providing service to a greater number of residents with considerably
less employees.
Over the same period, development services expenditures have reduced from $3.6M to
$977,000. In addition, the CFD 2003-1 budget has increased from $2.0M to $2.7M. There has
also been a steady incline in the percentage of the budget allocated to Public Safety. In 2006-
07, Public Safety consumed 55 percent of the General Fund budget. In 2011-12, Public Safety
is proposed to consume 73 percent of the budget.
In closing, even though proposed expenditures exceed revenues, there are more than
adequate reserves to sustain existing service levels. Prudent budgeting and staff awareness
over the past several years and the establishment and maintenance of healthy reserves have
left the City in a sound financial condition.
The Finance Department, as well as all other departments and staff, have contributed greatly
to the development of this budget. I would like to recognize all of the hard-working staff that
assisted with the creation of the FY 2011-12 Budget.
Respectfully submitted,
Tim HuIts
City Manager
vi
June 21, 2011
Dear San Jacinto City Council,
I would like to offer you another tool to help with our economy.
My name is Jody Adams and Jam a local. The big 106 KPLM
Is a very popular local station. We have a very large broadcast area
As well as a huge local following I would love to meet with you and
Show how the city of San Jacinto can benefit from a very effective radio
Campaign at very little cost.
Sincerely,
Jody Adams
Account Manager
RM broadcasting/The Big 106 KPLM
(209)814-7730
Signature
Jody Adams
Account Manager
RM Broadcasting
Phone 760-320-4550
Cell 209-814-7730
Fax 760-320-3037
P.O. Box 1825 Palm Springs, CA 92263
jody.adams@yahoo.com
Comery WPC
KPLM
Station Profile
The Facility
The Audience
Music
KPLM-FM 106.1 Palm Springs with 50,000 watts
reaching into 29 Palms, Hemet and Temecula.
Mass appeal format reaching adults in the key
25-54 demographic.
"Today's new country and your all time favorites." A
winning blend of today's new country music with
favorites from the legends of country such as Garth
Brooks, Alabama, Dixie Chicks, Lonestar, Faith Hill,
Patty Loveless, Shania Twain, Toby Keith, George
Strait and Alan Jackson.
Information Award winning news coverage by Jeff Michaels.
Featured Personalities
6am-10am The Morning Crew — Randy Houston
Jeff Michaels
10am-3pm TLC
3pm-8pm Ralph Squillace
8pm-12m Nick Summers
12m-6am
After Midnight with Blair Gamer
Promotion Foreground promotions geared towards adults
highli9hting local businesses and community events.
KPLM s commitment to the growth of country music in
the Coachella Valley includes special concerts that are
available for sponsorship opportunities.
Advertising Our billboards, cable TV, local TV, direct mail and
newspaper advertising to target new listeners.
Website
971j.Th eBip
Ownership RM Broadcasting, LLC
st otal ropulatic:
Covered by
NIP, Iii IFS
Banning
Beaumont
Brawley
Cabazon
El Centro
Hemet
Joshua Tree
Mecca
Murrieta Area
Twenty-Nine Palms
29 Palms Marine Base
Salton City
San Jacinto
Temecula
Thermal
Yucca Valley
29,308
28,250
22,433 (2000 Census Estimate)
2,950
39,636 (2000 Census Estimate)
68,063
9,191
10,615
88,641
28,409
9,773
2,758
30,628
91,215
2,500 (estimate)
21,146
Outside Palm Springs Metro 485,516 *
Palm Springs Metro 356,379
Total Population 841,895
*Total population for cities In KPLI, Coverage area not Included in the Palm Spring:: L.T.etro Arbitron.
Figures are from 1999 Clarttas Corp. Census figures, available at www.healthycities.com and US Census estimates
released July, 2006 unless otherwise noted.
sts-
eIC ROCK
The Pairerafilitiwo
Radio t."
_ 1L %0
week. r
People spend more tin
any other medium.
Radio reaches people in their cars, closc
to the point of purchase, where they can
act.
Radio delivers frequency of yr 1r
message, and frequency sells.
Radio delivers faster production and
ability to change your commercial
message as needed.
Radio is the best medium to create F..,dp
Mind Awareness because it's intrusive.
You can choose radio formats to
your specific customers.
Radio advertising is affordable.
Radio helps the advertiser's message
stand apart from their competitors.
BM BROADCAoT1NG RE RC
PM Stations Reach Affluent Affuk
rho 1 -steningP
KPUA Country: 39 yew ell women who are 30% SIM likeiv to be in
a 875,000+ illeeilli hoseitsil than the genera population. 60%
Women, 40% Men
Kill Smooth lam 48 year obi Molts who are 40% sore likely to be
In a 875,000+ Income Household man the general ponnlation. 50%
Women, 50% Men
KM Lite A/C: 50+ year old Adults who are 37% more likely to be in
a $75,000+ Income Household than the general population. 60%
Women, 40% Men
108111 Classic Reck: 36 year oft lilts who are 16% mom likely to
be In a $75,0004- Income Ilensenold than me general posilation,
'1995- 40% Women, 60% Me
RAI Broadcasting Radio Stations Reach
iitiffent Adults throughout the Coachella Valley
San Jacinto Chamber of Commerce
2323 S San Jacinto Ave
San Jacinto, CA 92583.
L IVESCAri
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WELCOME ,tEoz►ILID,
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VOLUNTEER
Chamber Administrative Assistant
Volume 2, Issue'6
951 6.5
Look for the San Jacinto Chamber of Commerce commercial
7PM weeknights, Channel 3 Time Warner Cable & Channel 38 FioS
The a=slley Connection website www.thevalleyconnection.net
See us on the web: Ht ma tpjrtsszsw.sanjaeint�rch mber.nr6
Board of Directors
Executive Board:
Jim Rossi —President
Postal Annex #5005
Susan Watson —Treasurer
Patio Plaza
Phil Burch -President Elect
ServiceMaster Professional
Russ Utz Secretary
Computzoutlet
Board Members:
Bruce Malone
EMWD
Chris Fulmer
Wal-Mart San Jacinto
Dr. Michael Conner
Mount San Jacinto College
Grant Brubaker
Authority Real Estate
Yolanda Saenz
Merchant Mart, Credit Card Services
Executive Director
Susan Watson
Mixer
Educational Lunch
Calendar
Chamber Dining Out
New Members
Elite Partnership
April Mixer
Ribbon Cuttings
Business Survival Tip
Installation Dinner Collage
Chamber Night *Perris Auto Speedway
Upcoming Events
June 8th 5:30-7: 0 0PM
Lunch June 21st,11AM--1:OOPM
Valle-Wle
President's Message
Well, May was exciting. We held our annual Installation
Dinner at Emilio's and it was an evening enjoyed by all. San
Jacinto City Vice -Mayor, Andrew Kotyuk administered the
oaths of office to the new board members and me, as incoming
President. Mark Bartel, San Jacinto City Council, led the
invocation and Lt. Sue Trevino, San Jacinto Police Chief, led
the pledge of allegiance. Your new Board members are Dr.
Michael Conner, Mount San Jacinto College and Grant
Brubaker, Authority Real-estate, President Elect, Phil Burch,
Servicemaster Professionals; your re-elected Board members
are Russ Utz, ComputzOutlet and Yolanda Saenz, Merchant
Mart USA There was a surprise visit by Marilyn, who sere-
naded the President; you had to be there. We all look forward to
building a strong Chamber that will serve the City of San
Jacinto, and surrounding communities, businesses with
resources that will be helpful and relevant.
June is shaping up to be a busy month, starting with a Mixer at
Emilio's restaurant on the 8th of June. This will be followed by
a ribbon cutting at Little .Italy restaurant, with Mayor Scott
Miller, on the 17's. The business luncheon on the 21', at
Palazzo Pizza, will feature the Board of Directors of your
Chamber for a round -table discussion with the members. These
are three great events that I urge you all to attend. We join.the
Chamber to promote our businesses. There is strength in
numbers, if we support each other. Please attend the ribbon cut-
tings; to let the new members know they are a part of a strong
and committed business cormmrnity. Attend the mixers to meet
and get to knoweach other; it's always easier to do business
with a friend The business luncheons present speakers of
interest to the business community. I personally would appreci-
ate any ideas you have for speakers of interest to you. Our up-
coming speakers include the San Jacinto Fire Chief and Police
Chief
This Chamber is a collaborative effort. The. Board of Directors
leads the Chamber to serve its members, but we need the mem-
bers to help the Board `. by actively participating ' and
eomtmmicating with us,
JiR Pre i;deri
Susan Watson,
Executive Director
San Jacinto Chamber of Commerce
In the PatioPlaza
2323 So. San Jacinto Ave., San Jacinto (across the street from Emilio's)
Open Mon.—Thurs. from 9AM to 5PM for your convenience.
Call the office to request updates on Educational Luncheons and Mixers 951 654-1645.
Official Chamber Photographer
r./
Photography by Andrea Bernard
www.whentimestoodstillphotography.com
Andrea does a great job as you can often see in our
newsletter and on our website. She took all the
pictures on our Installation Dinner, Collage. Prints
are available of any pictures she takes at events for a
more than reasonable rate: You'll:, also fmd her,
snapping pictures at Non -Profit events all over town
giving back to her community!
Please check out her website: or call for all your
1,000 word moments. You will be glad you did.
Andrea can be reached at: (503) 89I-0805
Have you ever stood in line at a grocery store, reus-
able bag in hand; and wondered why everyone was •
choosing plastic? At those moments you probably
wished you could hand out reusable bags and explain
how plastics are polluting our environment. "•
Research on reusable=bags discovered a couple of
obstacles that can be easily overcome. Thefirst big is-
sue is forgetting to bring your reusable bag with you to
When you leave home. (We've all done it!) The second,
hurdle is remembering not to leave them in your vehi-
cle when you park. (Hmm, done that one too!) Good
news: though; we'll alsobe; posting reminder signs
the parking lots of our partnering stores to help jog peo-
ple's memories.
Zero WasteCo►nniunities.org along with the Victor-
ville Albertsons holds occasional Pay it Forward Days
that allows a customer to purchase a bag that is then
given to the customer who shops after them.
Marketing Tip: give out Free Reusable Bags with
Your logo, location and phone„number.
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Hosted by:
Emilio's Mexican Restaurant
2340 San Jacinto Ave.
(951) 925-3721
Bring a bunch of business cards!
Bring a friend and be entered in the
(non-member guest)
ecial drawing'
Come hungry and thnsty you just gotta try one- o`
Juan Carlos' FAMOUS MARGARITAAS!
*showcase your chamber and watch it grow
Educational Luncheon
Tuesday June 21st 11:30AM-1:00PM
Speakers:
Chamber Board of Directors
"Making Your Chamber Work For You"
A unique opportunity to have a Q&A and suggestion
session with the Board
embership Director Richard Gordon
Membership, Newsletter Ads,
Schedule a Ribbon Cutting or Mixer
Cell: 951.229.4709=
Office: 951.654.1645
500 5. State 5t. #109
San Jacinto, CA 52583
Your Business Card
Could Be Here!
Affordable Monthly
ONLY $15.
Consistency is the KEY to advertising
Successful businesses view advertising as a
regular monthly expense just like rent,
payroll, utilities, etc.
*watch the website for a new interactive calendar!
Wednesday, June 8th
Chamber Mixer
5:30 PM to 7:00 PM
Hosted By: Emilio's,
2340 San Jacinto Ave.
(951) 925-3721
• Tuesday, June 7th
San Jacinto City Council 7:00 PM
At: San Jacinto Community Center
625 S. Pico Ave. San Jacinto
• Saturday, June llth
Hemet Ryan Airshow
*A great chance to checkout Member
Hangar One and try one of Bambi's
FAMOUS DESERTS!
San Jacinto Business Survival Workshops
FREE call 951-537-6354 to RSVP
or for details. Held at SJ Community Center
• Tuesday, June 14th:7PM
Tuesday, June 28th 7PM
Sunday, June 19th Happy Father's Day!
Tuesday, June 21st
Educational / Network Luncheon
11:30 AM to 1:00 PM
Palazzo Pizza
500 S. State Street, Ste. 109
(Just north of 7th Street)
"Roundtable with The Board of Directors"
• Monday, July 4th
9:00 AM Parade to the Park
9-9 Festivities @ Esplanade Park
9:00 PM Fireworks @ the Park
• Saturday, Sept 10th
Chamber Nighht@Perris Auto Speedway
Night of Destruction 4
Free Tickets to Chamber Memb
All San Jacinto Residents $5
Presented by:
Perris Auto Speedway
San Jacinto Chamber of Corn
City of San Jacinto
FREE ADI . EPA IN + FREE KIDS' ZONE
Friday, June 17th
Little Italy Ribbon Cutting
rs.
erce
Keep Your Customers By
Keeping Them Happy
www.theeimagecreator.com
Your customers/clients are your livelihood! As long as you want to stay in business you can never
forget that.
Using your creativity to let the public know how wonderful you are can be fun as well as profitable..
You don't have to be "Reactive" waiting for the phone to ring or a customer to walk in. You can be
'Proactive" causing the phone to ring more often and existing clients to spend more money each time
they visit. There are specific actions you can take that will attract, retain and get client/customers to
spend more money.
Attracting client/customers is something that happens before they ever walk in your doors. You must
create an"Image". You do this through, advertising, promotion and the way your facility looks and
referrals. Just because the market may be off or your business is down; there is no excuse to cut your
advertising budget. You don't have to be foolish with your money, but don't be "Penny Wise" either.
Retaining client/customers depends on what happens to them while they are in your business.You must
create an "Experience" that gives them what they came in for. This is called "Meeting the Client/
Customer's Needs": Everything you do must be aimed at meeting their needs:
Rembember.:.only the client/customers you retain will refer their friends. Yet, an unhappy client/
customer will tell on average 250 people oftentimes with rage and strong emotions. Therefore every
client/customer you loose is costly and bad PR.
I'll leave you this month with what I believe is a great example of business prowess and using alterna-
tive methods to win referrals. Casino business plans have to account for not only marketing, but the
cost of WINNERS. Most people go to a casino and assume they are going to leave after having made
Weir donation, thus they don't complain a whole lot about losing if they still had a good time while at
the resort. Losing at the casino is just a cost of entertainment in the mind of most. But, when someone
wins; they tell everyone, and we share in our friend's happiness when they tell us about their great ex-
perience. Strive to give your customers a WINNING EXPERIENCE every time and they will rave
about the jackpot they found in your services and product.
e Italy Ribbon Cutting 12pm Friday June t7th
SPECIAL GUEST MAYOR SCOTT MILLER
Ribbon
"Build Brand Awareness
Diamond Valley Auto
245 S Western Ave. Hemet
951-925-2560
Emilio's
2340 San Jacinto Ave, San Jacinto
951-925-3721
Monthly Ad Rates
Business Card: $15
Half Page: $35
Full Page: $50
Host a Chamber Mixer
Serve light refreshments
Sponsor an
Educational Luncheon
Cost $35 Display your
poster, brochures, etc. &
=5 Minutes to Promote
your Business.
DreamMaker
43041 E Florida Ave Hemet
El Patron
41525 E Florida Ave. Hemet
951-652-4545
Chamber Newsletter
You may have noticed the Chamber is sending out
a monthly newsletter to your email address. The Board
voted to print and mail out hard copies to members. This
is a great opportunity for low cost advertising to be placed
in the newsletter,
Walk into Edy's Place and you are likely to be greeted, always with a smile and warm hello
by Owner/Operator Edy Mendez. Be sure to review the Daily Specials board at the front to
see what's new and exciting. Making way to your table take note of the cozy surroundings;
you will surely find yourself relaxing while surveying the tasteful yet homey decor. Taste is
something that is in abundance at Edy's! You will see an expansive menu offing something
for everyone. I've personally had several different selections at Edy's, as has my wife; it has
all been great and affordably priced. My insider tip for Edy's is to make sure you get her
Home Made Hot Sauce. It comes in both mild and wild; and is a great addition to anything
on the menu as far as I am concerned. In the interest of full disclosure I must admit that
Breakfast is one of my favorite meals and I usually find myself ordering it every time, regard-
less of the time of day, when I venture into a nice cafe like Edy's. But maybe that makes
me more of an expert, with a penchant towards good "down home" breakfast fare I can
honestly say that Edy's is among the best in the valley. If Soup, Burgers, or Sandwiches are
more your speed I recommend those heartily as well as Mexican Specialties. There are
special selections for Seniors and Kids. They may be difficult to find for the first time; but are
a GEM well worth the effort. Use the driveway on the South Side of Patio Plaza and you'll
quickly find Edy's on your left! See you there -Russ . They also offer catering and space for
special events.
Breakfast & Lunch Ca
2387 S. San Jacinto Ave.
San Jacinto, CA 92583
In The Patio Plaza
(951) 652-3525
Open 7 Days • 5:30am-2
Check the website for
Full Menu
Pricing
Promotions
WWW. EdysPlace.com
Connect on Facebook:
Edy's Place Breakfast and Lunch Cafe
kl e ii;e
Photography byAndrea &crnard
Joining the Chamber.....What's In It for You?
Public relations is not the same as advertising
The cost of public relations is usually your personal time and energy
Being visible in your community generates goodwill toward your business
SAN JACINTO
CHAMBER OF COMMERCE.
What is the Elite Partnership?
- Elite Partnership members enjoy
the convenience of a one-time, all inclu-
sive transaction that insures representa-
tion within the Chamber.
Through a choice of four levels of
financial commitment, businesses enjoy
all benefits and privileges of a Partner-
ship membership.
Companies who are committed to
the Chamber's goals and objectives are
invited to arrange for a visit to discuss
the benefits and privileges of this elite
partnership.
For more information please
e chamber Office;; 951-654-1645
Patio Plaza
e
Valley
'our.
Sue! 141ir c iIAORVIi
EDISON
DreamMaker
Bath & Kitchen
YOUR LOGO IMRE
ELITE PARTNERSHIP
Opportunity
TL JL,11 LEl'EL MEMBLIa $5,000 (Value of $7,000
• Name affixed to donor wall display
• Acknowledgment in all printed programs
• Acknowledgment in "Valley Weekly" news articles
Acknowledgment in "The Valley Chronicle"
• Acknowledgment in our Monthly Newsletter
• One Year Membership included
• Complementary Table of (8) at the Annual Installation Dinner
• Complementary Table of (8) at the Annual Birthday Bash
GOLD LEVEL MEMBERS "$2,500 (Value of $4,500)
• Name affixed to donor wall display
• Acknowledgment in all printed programs
• Acknowledgment in "Valley Weekly" news articles
• Acknowledgment in"The Valley Chronicle"
• Acknowledgment in our Monthly Newsletter
• One Year Membership included
• (6) Complementary tickets to the Annual Installation Dinner
• (6) Complementary tickets to the Annual Birthday Bash
-` 12 Ia 'UL l - ' B R ..;.;$1,200 (Value of$2,000)
• Name affixed to donor wall. display
• Acknowledgment in all printed programs
Acknowledgment in "Valley Weekly" news articles'
• Acknowledgment in "The Valley Chronicle"
• Acknowledgment in our Monthly Newsletter
• One Year Membership included
• (4) Complementary tickets to the Annual Birthday Bash
PRE
•
SIDENT'S CLUB $7.00' (Value of $1,500)
ie affixed to donor wall display
Acknowledgment in all printed programs
Acknowledgment in "Valley Weekly" news articles
• Acknowledgment in "The Valley Chronicle"
• Acknowledgment in our Monthly Newsletter
• One Year Membership included
(2) Complementary tickets to the Annual Birthday Bas